The Indian middle class is having a ball these days with all major e-commerce players offering attractive discounts on home electronics. Diwali has traditionally been the purchase festival for Indians when all the key household goods are acquired. In yester years it was furniture and gold but electronics now tops the buyer’s list. E-commerce players have been working out creative strategies to lure volumes to their platforms. But as they say, strategy is for amateurs and logistics is for professionals, and so it is in this case too. E-commerce major PayTM and a consumer appliances major have got the logistics right by extending service capability from TVs to all large home appliances, in partnership with 247around.com. Videotex, a Noida-based OEM is all set to expand its pan India dreams. With services being a critical element, partnership with 247around is the right step in this direction.

As reliable service is a key purchase decision for the Indian consumer, these partnerships are indeed a Diwali gift to millions of Indian customers. The plug and play model of www.247around.com will enable PayTM, Usha Shriram, and Videotex to achieve immediate reach to the growing middle class across the country. Videotex and Usha Shriram will also leverage 247around for long-term product repair and service to their customers. – TV Veopar Journal Bureau