Indian online consumers may spend more than Rs. 30,000 crore on top categories like mobile phones, electronics gadgets, consumer durables, and home appliances, among others during the one-month festive sale that ends around Diwali, a survey by Assocham National Council on e-commerce said on Wednesday.

The rise of high-speed Internet has enabled more people from smaller towns to come online and buy goods this year. Also, smartphone use in the country has helped its e-commerce industry to grow, said D S Rawat, Secretary-General, The Associated Chambers of Commerce and Industries (ASSOCHAM).

Buying interest

The survey conducted in 10 cities -- Delhi-NCR, Mumbai, Ahmedabad, Chennai, Kolkata, Hyderabad, Chennai, Bengaluru, Chandigarh and Dehradun -- revealed that online shopping industry in India is fast catching on, not just in the larger metros but also in the Tier-II and Tier-III cities. As per the findings, Delhi, Mumbai and Bengaluru lead in terms of the sales, but there is also a huge surge of interest from Tier-II and Tier-III cities like Pune, Gurgaon, Noida, Chandigarh Nagpur, Indore, Coimbatore, Jaipur, and Vishakhapatnam, which increased by 60-65 percent year-on-year.

The survey highlights that 35 percent of regular shoppers are in the 18-25 years’ age group, 55 percent in 26-35, 8 percent in 36-45 and 2 percent in the age group of 45-60. About 65 percent of online shoppers are male as against 35 percent female. As per the report, men and women between the age group of 25 and 34 years of age shop online the most during the festive season.

Most products bought and sold off through online comprise mobile phones (78 percent), electronic gadgets (72 percent), consumer durables (69 percent), gift articles (58 percent), accessories (56 percent), apparel (49 percent), and home appliances (45 percent).

Convenience and ease

This festive season, shopping on ground has taken a back seat. There are various reasons for this, like changing lifestyle, lack of time, being away from home for work, nuclear families, etc. These have brought about a change in the festive shopping methods. Online shopping has brought about convenience and ease into the customers’ lives.

About 65 percent of Delhiites prefer online shopping over the regular shopping this year with available deals online, than in brick-and-mortar stores, also giving advantage of free shipping with a click option.

There has been a five-fold increase in ordering through e-commerce as compared to last year, as branded apparels, accessories, jewelry, gifts etc are available at cheaper rates and are delivered at the doorstep within two-three days.

Campaigning for digitalization in India and attractive offers on online payments during sales, credit cards have emerged as the favorite payment method while shopping this Diwali. Among the reasons given by shoppers in buying through Internet are discounts / lower prices, saving time and efforts, convenience of shopping at home, variety / range of products, detailed information of the product and comparison of models and brands. – The Hindu Business Line