Truvison announces the launch of its first new digital campaign, Naye Rishtey. The campaign aims to connect the brand to the new, changing, and progressively thinking India and blend in with the new age thinking. Through this ad film, Truvison aims to turn the tables and blend in the modern thinking with son in law gifting his mother in law bringing birth to Naye Rishtey instead the other way round.

Talking about the campaign, Saurabh Kabra, Director - Business Operations India, Truvison says, “As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspect while the brand intends to build an emotional connect with the consumers that too at every age group. This new TVC captures the minds of Young India and their thoughts”.

Taking the campaign to the next level, the ad film for the campaign is available on YouTube and is currently being promoted across digital and social media channels. – TV Veopar Journal Bureau