Water purifier maker Kent RO Systems Ltd.’s new plant being set up in Noida will get into production mode in the second half of 2018. The new plant will double the capacity to 10 lakh units.

“The Noida plant will start production by July,” chairman Mahesh Gupta said at the unveiling of new air purifiers and vaccum cleaners from the Kent stable in Hyderabad on Saturday.

Crucial move

An early commissioning of the new plant, in which the investment would be Rs. 100 crore, is crucial for Kent as production at the company’s existing facility in Roorkee has attained the capacity of 5 lakh unit is. Also, it has been two and a half years since the Noida plant was conceived, he said. While RO water purifiers, a segment in which it commands 35 percent market share, remains the core focus, the company had last year forayed into air purifiers and vaccum cleaners. It has also unveiled smart kitchen appliances, including noodle and pasta maker, dosa maker, turbo blenders, rice cookers. Shoe sole cleaner, priced at Rs. 11,000 each, also figures in the product range. A good 85 percent of the company’s revenue – Rs. 850 crore in 2016-17 – is contributed by water purifiers.

Kent RO Systems is aiming to clock Rs. 950 crore in the current fiscal, a target that has to be seen in the context of a 5 percent drop in the base price of water purifiers with introduction of the Goods and Services Tax. The levy has come down from 18 percent to 13 percent. On plans for a production facility in south India, Gupta said the company may evaluate the option three to four years later, when it expects the share of the region to the revenue to support such an investment. He said the company had three experiential centers and planned to take their numbers to 100 by 2018. – The Hindu