TV-based devices rising to account for 68 percent of Netflix viewing hours in 2017. This is up 7 percent from the Asia Pacific average in 2016. Smart TV leads in the polls as the most popular device on the market, likely due to the fact smart TVs typically have an inbuilt streaming service application for easy accessibility that appeals to all age groups. Netflix is not a company to shy away from completely revolutionizing its platform to keep up with the demands of modern technology and audience trends. As an audience falls into habits within a platform, the technology must be flexible enough to go with the majority flow. Netflix is a key example of a company adapting to the behaviors of their audience. The practice of bingeing has changed the way in watching TV now.
While most Netflix subscribers consume content through a number of different devices, new figures have come in that show audiences are still largely glued to their televisions. When given the choice of devices to use, which Netflix does offer, people prefer sitting down on a couch and using their television.
"As entertainment shifts online, consumers are discovering that they have more control over their viewing experiences than ever before," said Chris Jaffe, Vice President of Product. "What they are looking for today is choice, quality and greater flexibility, and these demands are driving new trends that are shaping the future of entertainment.
"We are moving into an era of multi-device connectivity and contextual entertainment." – Finder