LG Electronics will raise the home entertainment experience to another level with the introduction of ThinQ artificial intelligence (AI) and an advanced image processor in its newest OLED and SUPER UHD TVs.

According to the President of LG’s Home Entertainment Company, Brian Kwon, ThinQ allows the implementation of hundreds of voice requests utilising the company’s own open smart platform as well as third-party AI services, saying that with AI functionality embedded in their TVs, LG customers can speak directly into the remote control to enjoy all the convenient features of today’s advanced voice assistant technology.

He stated that ThinQ TVs also function as smart home hubs, offering access to other smart home products such as robotic vacuum cleaners, air conditioners, air purifiers, smart lights, smart speakers and many other devices that can connect to the TV via Wi-Fi or Bluetooth.

“With LG’s newest α (Alpha) nine processor powering the company’s market-leading OLED TVs, viewers will experience further improvements in what many already consider to be the best TV picture quality. Nano CellTM super UHD TVs employ Full-Array Local Dimming (FALD) backlighting to provide deeper blacks and enhanced colors, as well as nuanced shadow details for life-like images,” he said.

He noted that ThinQ offers an enhanced interactive experience in the company’s newest smart TV lineup, including OLED and SUPER UHD TV models by employing Natural Language Processing (NLP) to deliver intelligent voice-activated control and connectivity based on LG’s own deep learning technology, DeepThinQ.

He said, “With a streamlined setup process, viewers can easily connect to gaming consoles and external soundbars. Users can search for information, images or videos featuring specific content by making a verbal request through the TV’s remote control.

“TVs with ThinQ AI supports services based on Electronic Program Guide (EPG) to deliver information in real time or change to a channel that offers the content requested. Instruct the TV to ‘search for the soundtrack of this movie’ or ‘turn off the TV when this program is over’ without repeating the name of the program or entering a specific time.”

According to the company, customers in certain countries will be able to utilize the Google Assistant to control smart home devices such as lights or activate third-party services, saying that nine intelligent processor provides true-to-life images with rich colors, sharpness and depth for more realism.

“A core innovative element of the α (Alpha) nine is the four-step process of noise reduction, which boasts twice as many steps compared to conventional techniques. This algorithm allows for greater finesse in noise reduction, improving the clarity of images affected by distracting artifacts and enabling more effective rendering of smooth gradations,” the company said.

“LG is continually seeking to innovate in home entertainment and LG ThinQ along with the α (Alpha) nine processor will deliver a TV viewing experience that is unrivaled in the industry,” said Brian Kwon,

President of LG’s Home Entertainment Company, “At LG, our interest is in improving user lifestyles and convenience, which our 2018 TVs amply deliver.”

Speaking on the best possible 4K Cinema HDR Experience, he said, “2018 OLED and SUPER UHD TVs from LG feature 4K Cinema HDR, which introduces a truly cinematic experience to the home, regardless of the format.

LG’s 2018 OLED and SUPER UHD TVs add support for Advanced HDR by Technicolor, building on a legacy of supporting most major HDR formats, from the superior viewing experience of Dolby VisionTM to HDR10 and HLG (Hybrid Log-Gamma).

“LG’s 2018 OLED and SUPER UHD TVs process HDR images dynamically frame by frame using LG’s proprietary algorithm, Enhanced Dynamic Tone mapping. Both 2018 OLED TVs and SUPER UHD TVs come with Dolby Atmos object-based surround sound for the best audio-visual experience possible.”  - New Telegraph Online