Chinese consumer electronics major, TCL said on Friday its television sales volume in India in 2017 surged by over 120 percent to more than 1 lakh units. The company now wants to launch a new smart television brand in the country.

TCL was re-launched in India as an Amazon exclusive 18 months back and is now also making in-roads into offline distribution network for deeper regional penetration. The company said with the launch of the new brand, it wants to further strengthen its leadership position in the global LCD TV segment where it currently holds 10.9 percent share.

Mike Chen, country manager at TCL India, said with the new TV brand it wants to provide Indian customers with a smart, one-stop solution that caters to their specific requirement by giving them the option of choosing what they want to watch across multiple channels of consumption.

TCL becomes the latest brand to become aggressive in the Rs 22,000 crore television market currently dominated by Samsung, LG, Sony and Panasonic. Samsung is the largest television brand in the country with around 30 percent share followed by LG and Sony. – Economic Times