After introducing a slew of products, under its Make in India private label label – Billion, Flipkart has now added to the basket Billion’s air conditioners.
Billion was first launched in 2017 and, per Flipkart, is designed to suit the needs of Indian citizens. Inc42 earlier reported that the company had collected data and customer feedback to build products that target Indian needs and sensibilities. Launched with this motive, its Billion private label currently includes various consumer products such as mixers, backpacks, clothes iron, cookware, other electrical appliances and mixer grinders, among others.
On the most recent launch, Hrishikesh Thite, Category Head of Flipkart’s Brand Billion said, “Our range of inverter air conditioners has been built with insights about Indians at the core of its design. We will continue to inform about our upcoming launches in large appliances such as televisions, washing machines, refrigerators and more.”
Flipkart’s Billion AC could be another booster to Government of India’s Make in India scheme. The e-commerce unicorn has teamed up with various Indian suppliers along with domestic manufacturers to build its brand Billion products. Meanwhile, the country already has native AC manufacturers like Godrej, Videocon, Fedders Lloyd and Onida. International AC makers include Japan-based Daikin, Hitachi, Fujitsu; America-based Whirlpool; Korea-based LG and Samsung. – Inc42