GE Appliances, with parent company Qingdao Haier, has invested USD 9.3 million in its dedicated Monogram refrigeration plant in Selmer, Tenn.

The capital infusion provides a 120,000-square-foot expansion of the facility, which will add warehousing space and more than double its manufacturing capacity.

The focus of the investment: new column-style refrigerators and freezers for the super-premium Monogram line. The luxury products feature warm accent lighting, glass shelving and customizable panels for flush, seamless sightlines, and allow consumers to mix, match and move the units to create a more personalized kitchen.

Also sharing in the wealth are GE’s Zoneline packaged terminal air conditioners (PTAC), which are similarly receiving a production boost.

“GE Appliances has invested in our facility in Selmer for the new Monogram columns and Zoneline production because of our team’s expertise in refrigeration technologies,” said Monogram Refrigeration VP Raymond Deming. “We have the know-how to produce custom-volume, high-mix products that require a high degree of craftsmanship.”

Deming also credited Tennessee, local McNairy County the Tennessee Valley Authority and the Delta Regional Authority for grants and training benefits to help facilitate the expansion, which is adding 210 new jobs.

Other features of the Monogram columns include full-extension soft-close drawers that function like high-end cabinetry; an autofill pitcher on the center shelf; connected features like nighttime snack-mode lighting, temperature control, and notifications for an open door or water filter replacement; and antimicrobial nano-coatings on the glass shelving that cause liquid spills to bead for easy cleanup. – Twice