Doordarshan is planning to launch an exclusive indigenous nature channel, DD Prakriti by next year. The channel will mainly promote nature conservation films in India. The channel will continue through the period of the National Wildlife Action Plan (NWAP) that is effective till 2031.

The ministry of environment, forest, and climate change with the release of the third-NWAP (2017–2031) had also recommended the setting up of this exclusive channel. DD Prakriti will be launched in collaboration with the ministry of information and broadcasting and Doordarshan, for promoting awareness about nature conservation in the country.

 “Instead of only consuming Discovery channel and National Geographic that largely comes to us from outside India, this is a step toward promoting nature films made by Indians and there is a lot of material already to work with.”

Vivek Menon
CEO,
National Wildlife Board member and Wildlife Trust of India (WTI)