Zee Entertainment Enterprise Ltd (ZEEL) has unveiled its new brand identity to commemorate 25 years. Also unveiled was the new brand ideology Extraordinary Together with a vision to provide a unified brand experience and delight consumers. With the vision of becoming the world’s leading global content company from the emerging markets, content is company’s core focus area and the primary objective is to create extraordinary content for all
types of audience across different screens and platforms.
Digital is a key focus area and Zee will soon be launching its digital platform, Z5 in the next few weeks. Zee is currently present in over 173 countries and reaches more than 1.3 billion viewers globally. With its eyes firmly set on 3 billion viewers in the next six years, the company is working aggressively on widening its content profile to cater to a wide variety of tastes, preferences, cultural, and age demographics.