An Internet-based TV and on-demand service provider, Yupp TV has partnered Vodafone India to stream the content on its Vodafone Play service. Yupp TV’s prowess in the regional content will enable Vodafone Play to strengthen its content offering, while Yupp TV intends to reach out to Vodafone’s wide customer base across the country. Yupp TV has close to over 250 live TV channels in 14 national and regional languages.