Truvison announces the launch of its first new digital campaign, Naye Rishtey. The campaign aims to connect the brand to the new, changing, and progressively thinking India and blend in with the new age thinking. Through this ad film, the company aims to turn the tables and blend in modern thinking with a son-in-law gifting his mother-in-law giving birth to Naye Rishtey, instead of the other way round. Taking the campaign to the next level, the ad film for the campaign is available on YouTube and is currently being promoted across digital and social media channels.