Ace Technomark and Electronics, Noida

Sanjay Jetly

Brands Retailed: Videocon, LG, Hitachi, Mitsubishi Electric, Daikin, Haier, Whirlpool, Voltas, Blue Star, O’ General, Godrej, and Panasonic

AC Sales (2015-16): 11,000 units

Annual Turnover: Rs.56 crore

Projected Growth (2017-18): 15 percent

Demand for air conditioners is on the increase in Noida given the rapid growth in infrastructure and real estate sector. The hight pollution levels, shortened the life of an AC, thereby pushing replacement demand. The market has been on a growth trajectory in 2016. Split 1.5 ton ACs have contributed the most to sales. 3-star ACs are traditionally preferred by consumers. However, in 2016 there was a shift toward 5-star rating and inverter ACs. Consumer receptivity toward inverter ACs has improved, but in order to make it a volume-driven market, manufacturers will need to drop the prices. Long power cuts in the region are dampening our sales; the government must take firm steps for providing electricity 24×7. 

Khosla Electronics Pvt. Ltd., Kolkata

Manish Khosla

Brands Retailed: Videocon, LG, Hitachi, Mitsubishi Electric, Daikin, Haier, Whirlpool, Voltas, Blue Star, O’ General, Godrej, and Panasonic

AC Sales (2015-16): 40,000 units

Annual Turnover: Rs.500 crore

Projected Growth (2017-18): 20 percent

The air conditioner market has been going good for us. We have been successful in achieving our targets, and have not felt any negative impact from demonetization. Now that ACs have transitioned to being a necessity item, we have seen a growing market for the last few years. Inverter ACs with 1.5 ton capacity have been gaining popularity in our region as compared to other segments. Availability of easy finance options has pushed the market growth considerably. Make in India has not yet largely impacted the industry, and we are expecting the prices to come down further.

Kundan Agencies Private Limited, Chennai

SeemaMC Dhoka

BrandsBrands Retailed: Videocon, Daikin, LG, and Samsung

The sales of air conditioners recorded an overall growth of 20 percent in 2016. Inverter ACs are gaining momentum in our region. More and more enquiries for the segment are coming forth. Window ACs are gradually disappearing, the market has recorded an almost 90 percent share of split ACs. AC is not a luxury item anymore as most of the households own at least one AC.

Shreeram Agencies, Panipat

Sandeep Gupta

Brands Retailed: Voltas

AC Sales (2015-16): 1800 units

Annual Turnover: Rs.4.5 crore

Projected Growth (2017-18): 20 percent

We experienced stagnant growth in 2016. 1.5 ton-capacity ACs contribute to 60 percent of our  sales. In previous years, the ratio of window to split ACs was 60:40, which now has changed to 50:50. Consumers are enquiring about inverter ACs, but there have been minimal sales yet, owing to low affordability. We expect to see a hike in overall sales in April, May, and June, in anticipation of the  GST rollout in July. We are anticipating a 2–3 percent price increase after the implementation of GST. Demonetization negatively impacted sales in November and December; however, companies compensated us by providing us the same price purchase in January and February.

Bhardwaj Gallery, Ghaziabad

Manish Bhardwaj

Brands Retailed: LG

AC Sales (2015-16): 425 units

Annual Turnover: Rs.36 crore

Projected Growth (2017-18): 33 percent

Air conditioner sales have been satisfactory in 2016. 1.5 ton-capacity has been the preference of consumers. We are expecting an increase in inverter AC sales from March onwards as there have been ample enquiries from consumers. Currently, split ACs have been contributing the most. Window ACs are now fading away from consumer’s choice as well as companies’ product offerings, mainly because of unavailability of inverter technology in the segment. Now that manufacturers are revising prices, we are aiming to shift the consumers asking for window ACs toward split ACs.

Navrang Electronics, Saharanpur

Suresh Kalra

Brands Retailed: LG, Panasonic, and O’ General

We met the targets we had set for ourselves in 2016 and expect to see a 10–15 percent growth in 2017. Inverter ACs are not doing very good in our region as the pricing and annual maintenance are on the  higher side. Split ACs are preferred over window ACs. Currently, traditional retailing and online business and modern retailing outlets are at neck-to-neck competition.