Ahmedabad

City Sales

Girdhari Lal Agrawal

Annual Turnover (2016–2017): Rs.2 crore

Projected Growth (2017–2018): Rs.15 percent

On fast moving products

Smart televisions and split air conditioners have been the most popular products on our counter.

On brands retailed

Videocon, LG, Samsung, Panasonic, and Onida.

On impact of competition

We are facing tough competition from our neighborhood dealers, but being in this trade for so long we do have a competitive edge over others. E-commerce is affecting sales from retail counters. Dealers are unable to compete with online retailers as they do not have enough margins to provide additional discounts.

On challenges

There are too many options for the customers as every second customer has a smartphone and spends a lot of time comparing prices and offers. Prices of almost all consumer electronics and home appliances products have been hiked over the last couple of years. The current scenario is making survival in the market tough. With demonetization and GST, consumers’ buying capacity has decreased which is indirectly impacting our business.

On the festive season

Festive season 2017 is at its lowest compared with the last five years. It has never happened that we have not provided any festive offers but this time we had to cut back from all discounts.

On outlook for 2018

Current market situation is indicating a stagnant 2018-2019. Prime Minister’s Saubhagya scheme will provide a much needed push to the industry. Dealer network will expand to the underpenetrated regions.

Bangalore

Lakshmi Engineering Company

Vishwanath Reddy

Annual Turnover (2016–2017): Rs.30 lakhs

Projected Turnover (2017–2018): Rs.40 lakhs

Sales (Sep 15–Oct 30, 2016): Rs.8 lakhs

Projected Sales (Sep 15–Oct 30, 2017): Rs.15 lakhs

On fast moving products

Direct cool refrigerators have contributed the most to our overall sales this financial year.

On brands retailed

Videocon, LG, Samsung, Godrej, Whirlpool, and Lloyd.

On impact of competition

Every year the dealer network is expanding, which poses tough competition for us. Customers are confused. They are not able to decide from where to make purchases as e-commerce is giving huge discounts on prices.

On challenges

Customers have become very demanding in terms of prices and after-sales service, which is creating pressure on us. Moreover, online retailers have removed the handicap and started offering services, so consumers are also shifting toward them. Since GST has been implemented, accounting has become tedious. Large dealers have the manpower and facility to operate as per the revised process. But it is troublesome for small dealers like us.

On the festive season

This festive season is not as good as the last one but we are still making efforts to make good sales. This Diwali season we have planned some special offers like lucky draw and freebies for consumers as well as discounts extended by companies.

On outlook for 2018

 The size of the market is increasing but the dealer fraternity is struggling to survive. FY 2017–2018 will remain challenging for us. However, we see the Prime Minister’s initiative to provide electricity in every household by December 2018 as a great opportunity as it will expand our consumer base.

 Chennai

Airy Business Center Pvt. Ltd.

M.K. Unni

On fast moving products

Split air conditioners in the capacity range of 1–1.5 ton yield maximum sales turnover and have driven our business this year.

On brand retailed

Mitsubishi Electric

On impact of competition

Since we market premium product segments, competition in the market does not impact our business much. Low-priced products witness tougher competition as they are mostly available with online retailers at discounted prices.

On challenges

GST does not have any bearing on price. There has been no drastic increase in the price range by manufacturers. If a consumer is entering a store with an intention to purchase, he will not wait for better price offers. He will instead avail easy finance service. Due to confusion caused in understanding GST many consumers refrained from making purchases, which is resulting in lower sales.

On the festive season

Sales in the festive season this year are at lowest. We are offering only consumer schemes promoted by companies.

On outlook for 2018

We expect jump in the market in FY 2018–19 and support from the government in boosting the scenario for a pan India dealer network. The next financial year should bring better sales and profits.

Hyderabad

Khattar Electronics

Ranjit Khattar

Annual Turnover (2016–2017): Rs.10 crore

Projected Growth (2017–2018): Rs.15 percent

Sales (Sep 15–Oct 30, 2016): Rs.6 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.10 crore

On fast moving products

Split air conditioners of 1.5 ton capacity have contributed the most to our overall sales this year.

On brands retailed

LG, Blue Star, Samsung, Voltas, and Lloyd.

On impact of competition

There is excessive pressure from online retailers as they offer the same range of products at much lower prices. Manufacturers should ensure that price gap between online and offline retail is narrowed.

On challenges

This financial year has been challenging for the entire industry because of demonetization and GST implementation. While pre-GST sales were terrific owing to heavy discounts offered by manufacturers and dealers, there has been a downturn in post GST sales. Market growth will be slow as consumers are not making any more purchases.

On the festive season

This festive season is not going as expected. One of the major reasons is that online retailers have announced festive discount sales twice during September–October. We are promoting consumer schemes extended by manufacturers.

On outlook for 2018

 We expect 2018 to be stagnant as most of the consumers have already purchased products before implementation of GST. The footfall has decreased and we expect de-growth in the first half of the next financial year. However, H2 2018 is anticipated to grow.

Mumbai

TJ Enterprises

IS Thakur

On fast moving products

Frost-free and direct cool refrigerators, washing machines, and LED TVs have been the highest revenue earners this year.

On brands retailed

Haier, Samsung, and Sony.

On impact of competition

E-commerce has impacted our sales considerably. Convincing consumers and increasing footfall is getting tougher nowadays.

On challenges

Heavy discounts and low price offers by e-tailers is the main challenge for us. The market scenario is not favorable to the dealer fraternity.

On the festive season

Looking at current sales trends, our festive season has not started yet. We are pushing only consumer schemes extended by brands this time.

On outlook for 2018

We are looking forward to 15 percent growth, but chances seem less due to GST. Meeting last year’s turnover will be our aim. Growth is apparent for televisions, but home appliances market will remain stagnant. It is too soon to tell for us if Saubhagya initiative will offer opportunities to the electronics industry.

Mumbai

Arihant Electronics

Manoj Solanki

Annual Turnover (2016–2017): Rs.11 crore

Projected Growth (2017–2018): Rs.18 percent

Sales (Sep 15–Oct 30, 2016): Rs.1.7 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.2.5 crore

On fast moving products

Large screen size smart televisions have been the fastest moving products from our counter. OLED TVs are also catching the attention consumers in our region.

On brands retailed

Samsung and Panasonic.

On impact of competition

Neighboring retailers and e-commerce affect our sales owing to competitive prices and better offers. Delivery charges of heavy appliances are expensive, in case of e-commerce, thus consumers prefer buying such appliances from brick-and-mortar stores.

On challenges

The market is not growing as per our expectations. Price war between e-tailers and retailers has emerged as the biggest challenge for us. Numerous products are being launched in the market, which are creating confusion for consumers. Another challenge which has emerged is GST. Its implementation has resulted in sales decline.

On the festive season

We have planned several Diwali offers for consumers such as lucky draw, bumper draw, assured gifts, and cash back, along with festive season schemes from companies.

On outlook for 2018

 Our goal for 2018–19 is higher sales in terms of revenue and quantity. Various initiatives launched by the government for electronics industry will provide an impetus to the overall industry.

New Delhi

Naveen Electrotech Pvt. Ltd.

Rajendra Batra

Annual Turnover (2016–2017): Rs.24 crore

Projected Growth (2017–2018): Rs.15 percent

Sales (Sep 15–Oct 30, 2016): Rs.12 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.10 percent

On fast moving products

LED TVs, refrigerators, and washing machines are the fast moving products from our counter this year.

On brands retailed

Daikin, Haier, Hitachi, Blue Star, Mitsubishi, Videocon, LG, and Samsung.

On impact of competition

Online presence of  consumer electronics and home appliances has made a difference. We face stiff competition. To retain our customers we are trying to offer them best quality products coupled with easy finance schemes.

On challenges

With growing awareness due to the presence of various e-commerce channels, consumers have become very demanding. This is posing a major challenge for us. It is forcing them to put their purchases on hold or compromise with low-end products. GST has further aggravated the issue. A new trend had emerged from the financial year that consumers did not wait for festive discounts. They would make purchases at the time of need, but now they are either waiting for discount offers or settling for low-end range.

On the festive season

Sales this time are festive only for online retailers. Except heavy electronics products, consumers are purchasing everything from e-commerce. We have introduced some festive offers; however, we are not enthusiastic about them.

On outlook for 2018

 We expect FY 2017–18 to be on a growth trajectory as it may bring stability in the industry. 

New Delhi

Vansh Electronics

Jawahar Gupta

Annual Turnover (2016–2017): Rs.18 crore

Projected Growth (2017–2018): Rs.20 percent

Sales (Sep 15–Oct 30, 2016): Rs.3 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.3.5 percent

On fast moving products

LED TVs and refrigerators have been the fast moving products this fiscal year.

On brands retailed

LG, Samsung, and Sony.

On impact of competition

We feel that competition from e-commerce is becoming a big threat. There are many factors which make e-commerce preferable than the dealer counters. They offer discounts round the year which is not possible for us.

On challenges

GST and its accounting process are the biggest challenges. A lot of time is consumed in filing returns when earlier we utilized this time strategizing for increasing sales. GST rates are too high which is lowering our sales targets.

On the festive season

We expect to achieve at least last year’s figures this festive season. Footfall in the market has declined. To attract consumers we have introduced discount offers, extended warranty, free gifts on select purchase, and consumer schemes from manufacturers.

On outlook for 2018

Since we have heard the news that the government is considering to revise GST rates for various categories, we are expecting the next fiscal year to pick up in terms of sales significantly. We anticipate 20–25 percent growth. It is difficult to say if the Saubhagya initiative will contribute to growth of the industry as the buying capacity of consumers in rural region should rise. If it does not, then the initiative will not be beneficial for the electronics industry.

Agra

Frontline Electronics

Vijay Aggarwal

Annual Turnover (2016–2017): Rs.18 crore

Projected Growth (2017–2018): Rs.20 crore

Sales (Sep 15–Oct 30, 2016): Rs.3 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.3.5 crore

On fast moving products

Washing machines, refrigerators, and LED TVs have been fast moving products this year from our showrooms.

On brands retailed

Daikin, Hitachi, Samsung, Voltas, IFB, and Sony.

On impact of competition

Many retail counters have mushroomed in every nook and corner of our town. Only modern retailers can survive in the present market situation. Online retail is hurting our consumer base.

On challenges

Earlier we had to fight through other dealers, online retailers, and price sensitivity among consumers. But the Indian government has added one more issue to the bouquet which is GST. It is impacting the business tremendously. The news that GST rates will be revised by the government has brought relief, but the government cannot be completely relied on for favoring the dealer fraternity. We no more have a say in this and we are left being mere spectators to every situation.

On the festive season 2017

This season there is no festivity in sales. Footfall is even lower than the regular days. E-commerce is eating our share and we are not able to fight it. Still keeping some hopes, we have introduced company offers and some additional discounts.

On outlook for 2018

Looking at how 2017 has been, predicting anything will go in vain. In the beginning of the year, market was in our favor. But by H2 tables were turned and now survival is an issue. Prime Minister’s initiative of providing electricity to all households may make up for the lost profit margin but it is too soon to expect anything.

Aurangabad

Bajaj Enterprises

Sameer Bajaj

Annual Turnover (2016–2017): Rs.5.7 crore

Projected Growth (2017–2018): Rs.15 percent

Sales (Sep 15–Oct 30, 2016): Rs.1.8 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.2 percent

On fast moving products

LED TVs, especially in the range of 32-inch to 40-inch size are the fast moving products from our counter.

On brands retailed

Videocon, Sansui, LG, Samsung, Whirlpool, and PureIt.

On impact of competition

Modern retail is emerging as a tough competition as they are expanding in our region as well. Other dealers in the region are already giving competition by giving various offers to attract consumers.

On challenges

Price sensitivity among consumers of our region is a big challenge. The challenge is being addressed by easy finance options; however, some consumers still prefer purchasing pocket-friendly products. GST has further aggravated the challenge.

On the festive season 2017

This festive season we have set our sales target low as the scenario after GST implementation had indicated that there will be no growth. Consumers can avail company offers at our store on purchases as well as our own special offers, such as free gifts, additional discounts, and lucky draw.

On outlook for 2018

Market will be back on the path of growth as we expect many replacement purchases in the forthcoming financial year. It will be too soon to expect anything profitable from Saubhagya initiative.

Jaipur

Choice Palace

Mahendra Jain

Annual Turnover (2016–2017): Rs.20 crore

Projected Growth (2017–2018): Rs.10 percent

Sales (Sep 15–Oct 30, 2016): Rs.2.7 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.3.5 crore

On fast moving products

LED TVs and air conditioners are in great demand. These products are driving business and yield the maximum turnover.

On brands retailed

Daikin, Hitachi, Mitsubishi, Blue Star, O’General, Carrier Midea, and Sony.

On impact of competition

We have many dealers in our neighborhood and have a competitive edge over them with our pricing and service.

On challenges

Market trends have changed and consumers have become much more demanding now in terms of offers and after-sales service. Escalating prices are having a negative impact on our business as the demand is declining because of high GST tax rates.

On the festive season 2017

The current festive season is satisfactory. Looking at the market situation we had to lower our sales targets but we are able to meet them with the help of consumer schemes from manufacturers and our own offers.

On outlook for 2018 

FY 2018–2019 is definitely going to be better than 2017–2018. Market will recover and bring better opportunities for manufacturers as well as the dealer network all across India. Revision of GST rates and Saubhagya initiative by Narendra Modi may push the growth further.

Vadodara

Gunjan Enterprises

Prashant Suchak

Annual Turnover (2016–2017): Rs.8 crore

Projected Growth (2017–2018): Rs.20 crore

Sales (Sep 15–Oct 30, 2016): Rs.60 Lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.70 Lakh

On fast moving products

Smart LED TVs are contributing the most to our sales.

On brands retailed

Samsung and Eureka Forbes.

On impact of competition

We are facing competition from exclusive showrooms of other brands in the vicinity. But we have our business strategy in place and our thumb rule is survival of the fittest.

On challenges

Prices of almost all consumer electronics and home appliances have been increased. This has led to a decline in consumer interest thus affecting our business.

On the festive season 2017

Though brands are offering extra margins on achieving a set target this festive season, we are struggling because of heavy discount offers available with online retailers.

On outlook for 2018

Keeping in consideration the current picture of the market, we do not have high expectations. Our target will be to match up with the previously attained growth.

Noida

National Marketing Agencies

Rajeev Awasthi

Annual Turnover (2016–2017): Rs.1.2 crore

Projected Growth (2017–2018): Rs.2 crore

On fast moving products

Water heaters are in great demand this season.

On brands retailed

Ferroli and Russell Hobs.

On impact of competition

Currently, we are facing major competition from e-commerce. Customers do not believe in the price quoted by dealers. Online retail is providing huge discount to customers.

On challenges

GST does not seem to be the real challenge. The hype created about it, is confusing the customers resulting in delayed purchases. It is impacting our business.

On the festive season 2017

At the moment the festive season sale is dull, but we are still positive that the sale will escalate during Dhanteras.

On outlook for 2018

We are confident for the next financial year. Long winter is the ideal season for us. We expect that the upcoming winter will be favorable for our business. Rise in construction of housing societies has provided a tremendous push. Saubhagya scheme, at the moment, appears to be a great opportunity but the picture will be clear only after it is implemented.

Rajkot

Aden Electronics

Akshay Lodhia

Annual Turnover (2016–2017): Rs.32 crore

Projected Growth (2017–2018): Rs.35 percent

Sales (Sep 15–Oct 30, 2016): Rs.5 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.7 crore

On fast moving products

LED TVs and air conditioners have been among the fastest moving products on our counter.

On brands retailed

Hitachi, Videocon, LG, Whirlpool, Philips, and Sony.

On impact of competition

We are facing tough competition from our neighborhood dealers, but being in this trade for so long, we have a competitive edge over others. In case of LED TVs, e-commerce is a threat but for other product range like air conditioners, washing machines, and refrigerators consumers prefer to purchase them from a brick-and-mortar store. Receiving products with defect and delayed deliveries are the reason that they do not trust online retailers entirely.

On challenges

From the past couple of years, we have overcome the challenge of unawareness among consumers regarding specifications and latest technologies. However, they now refer to e-commerce for any information, which is why sometimes it gets difficult for us to convince them. GST was an issue when it was newly implemented. There was confusion among everyone, but we are past that stage. Sales have normalized at least for us, but growth is slow in the market.

On the festive season 2017

Excitement for this festive season is quite low mainly because of a drastically transforming market. We are still in line with our targets as pre GST sales have contributed significantly. We have introduced various offers for consumers. Response is not great but satisfactory.

On outlook for 2018

Revision in GST rates will bring a lot of relief in the dealer fraternity, which will result in better prospects for FY 2018–2019. Change in policies coupled with constant innovation will take the electronics industry of India to new heights. Saubhagya initiative by the Prime Minister will open the doors for several opportunities. We are looking forward to the next financial year.

Golpara

Galaxy Electronics

Arun Sutradhar

Annual Turnover (2016–2017): Rs.40 lakh

Projected Growth (2017–2018): Rs.20 percent

On fast moving products

LED TVs are among the fastest moving products in the current financial year.

On brands retailed

LG, Samsung, Micromax, Mitashi, and Beltek.

On impact of competition

We are facing major competition from online sellers as they are offering products on prices, even lower than our buying price.

On challenges

GST implementation and demonetization have emerged as the main challenges this financial year. Sales have increased since September, but it is going to take a long time for the market to recover completely. GST rates for electronics are too high.

On the festive season

We have introduced additional discounts other than company offers. However, this festive season is. Sales had picked up during Durga Pooja, but now they are again dull. There may be some improvement during Diwali.

On outlook for 2018

We are anticipating significant growth in FY 2018–2019, if the government does not hit us again with any other scheme. The Saubhagya scheme brings hope as this will lead to an increase in penetration of electronics products.

Patna

Power Point Electronics

Krishna Kumar

Annual Turnover (2016–2017): Rs.2 crore

Projected Growth (2017–2018): Rs.2 crore

Sales (Sep 15–Oct 30, 2016): Rs.40 Lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.40 Lakh

On fast moving products

The fast moving product, this year, has been LED TVs ranging from 32-inch to 40-inch size.

On brands retailed

Videocon, Haier, Hitachi, LG, Samsung, and Panasonic.

On impact of competition

Modern retail, which deals in almost every brand with a wider range of products, is the biggest threat to dealers like us.

On challenges

Consumers are now opting for value-for-money products. They want competitive pricing and are looking for lucrative schemes and heavy discounts. After GST we have experienced 50–60 percent de-growth. Current market scenario is unproductive.

On the festive season 2017

Sales are now picking up but we cannot have high expectations from this festive season. Sales during this period are not even matching targets of the regular season. We are providing only consumer schemes extended by manufacturers.

On outlook for 2018 

There will be slow growth in the next financial year. We are planning to match up at least last year’s turnover. Narendra Modi’s initiative Saubhagya could prove to be beneficial for the electronics industry but providing free electricity to the masses will not improve their economic condition. As of now, only job opportunities and favorable policies will support the industry.

Vijaywada

Om Electronics

Visweswara Rao

Annual Turnover (2016–2017): Rs.11 crore

Projected Growth (2017–2018): Rs.18 crore

On fast moving products

Water heaters are the fastest moving product from our counter.

On brands retailed

V-Guard, AO Smith, Venus, Usha, and Orient.

On impact of competition

We primarily face competition from modern retailers as the consumers prefer the large multibrand, well-lit, and air conditioned showrooms. Many consumers in our region have had dissatisfying online shopping experience; e-commerce does not affect our business.

On challenges

The main challenge in Indian electronics industry is that manufacturers are constantly innovating and investing huge sums of money for research, but majority of population is unaware of those technologies. For example, energy efficiency has recently emerged as the most important concern in almost every appliance. But it is still not widely adopted as unaware consumers do not want to pay extra for these products. Government and manufacturers are addressing the issue via several schemes and advertising, among others. So we are looking forward to a changed scenario in the market in coming years. GST impacted our business only when there was a shortage of inventory. But the issue was also resolved by companies in days.

On the festive season

For Diwali, we have only offers announced by companies for consumers.

On outlook for 2018

We see FY 2017–2018 as a great year in terms of sales. Even after two major hits – demonetization and GST – this year we managed to maintain our targets sets in the beginning of the year. The next financial year will be on a growth trajectory.

Guntur

Mattupalli Electronics

Srinivasa Rao

Annual Turnover (2016–2017): Rs.18 crore

Projected Growth (2017–2018): Rs.25 percent

On fast moving products

The fast moving products from our outlet this year are LED TVs and washing machines.

On brands retailed

Mitsubishi, O’General, LG, Samsung, Lloyd, and Panasonic.

On impact of competition

We are facing tough competition with e-commerce and 20 percent of the consumer electronics market is affected by online sales. This trend is only expected to increase in coming years. All manufacturers are encouraging online sales. There are several brands which are exclusively available only on e-commerce. Those brands are not yet available for brick-and-mortar stores.

On challenges

Since GST implementation the market is on a sharp decline. We market only premium range of products, which is why our sales are not affected much as our consumer loyalty is strong. The growth has been slow and 28 percent GST rate is too high. Profit margins are narrowing. Accounting process has become too tedious to handle.

On the festive season

We are providing only regular discount offers. Diwali is no more the most profitable season for us because online retailers are killing our sales, especially when they have announced Diwali special sales twice in one season.

On outlook for 2018

We expect improvement in the forth coming financial year 2018. The Saubhagya scheme may boost the industry but it is too soon to tell. Only the progress of the initiative will indicate what opportunities it will bring for the industry

Amritsar

Bahadur Chand & Company

Anil Dua

Annual Turnover (2016–2017): Rs.2 crore

Projected Growth (2017–2018): Rs.20 percent

Sales (Sep 15–Oct 30, 2016): Rs.1.5 cror

Projected Sales (Sep 15–Oct 30, 2017): Rs.25 percent

On fast moving products

Split air conditioners are among the fastest moving products from our counter this season.

On brands retailed

Sansui, Samsung, Panasonic, and IFB.

On impact of competition

In the past couple of years, online retail has drastically affected our sales. However, we are still able to achieve our annual targets.

On challenges

One of the major challenges in FY 2017–2018 has been demonetization. GST has also led to decline in sales.

On the festive season

In the beginning of FY 2017–2018, we had high expectations from this festive season. However, we are now facing difficulties in achieving festive sales targets.  Besides offers extended by brands, we have introduced our own schemes along with easy finance services to attract more consumers.

On outlook for 2018 

We are hoping for a market recovery in the next financial year. When finally we expected recovery after demonetization, we got hit by GST implementation. The next fiscal year should bring growth in the market.

Roorkee

Amba Electronics

Rajendra Kumar

Annual Turnover (2016–2017): Rs.2 crore

Projected Growth (2017–2018): Rs.20 percent

Sales (Sep 15–Oct 30, 2016): Rs.5 Lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.5 percent

On fast moving products

The fastest moving product from our counter this year has been semiautomatic washing machines.

On brands retailed

Samsung, Whirlpool, Electrolux, Sony, T-Series, and Salora.

On impact of competition

Since there is tough competition in the market, the dealer fraternity is fighting for survival. E-commerce is selling products at discounted prices and we are losing our loyal customers. Prices in both online and offline stores should be similar.

On challenges

Our business is heavily affected by GST implementation as sales have plummeted. Shortage in stock after the implementation has resulted in further decline. There is a drop in profit margins because of 28 percent GST rate.

On the festive season

For this festive season, we are offering only consumer schemes extended by brands. We anticipate de-growth this festive season.

On outlook for 2018

With the current scenario, the market situation is unexpected and unstable which is why we cannot predict how the next fiscal year will be. Many small retailers will wind up their business as survival in the market has now gotten extremely tough.

Rourkela

New Digital & National Electronics

Mukesh Mittal

Annual Turnover (2016–2017): Rs.6 crore

Projected Growth (2017–2018): Rs.11 crore

Sales (Sep 15–Oct 30, 2016): Rs.2.5 Lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.4.5 percent

On fast moving products

Televisions in the range of 40-inch to 55-inch screen size and high-end refrigerators have been the fastest moving products this year.

On brands retailed

Videocon, Samsung, Panasonic, Lloyd, Godrej, Whirlpool, Sony, and Philips.

On impact of competition

Modern retail and family chains have toughened competition; however, as of now e-commerce does not pose any threat to our loyal customer base.

On challenges

The main challenge in the market is implementation of GST. There was a tremendous drop in sales after July 2017. However, there is rise in sales since September. We are expecting the market to be on growth trajectory by the end of this year.

On the festive season

For this festive season we are providing extended warranty, freebies on purchase of every product, and EMI besides company discounts. This Diwali will not be as lucrative as last year; however, we are trying to match up the sales achieved last year.

On outlook for 2018

We expect 30 percent growth in FY 2018–2019. New finance companies may emerge in the market. Purchasing power of consumers is expected to increase and GST related issues may be sorted out.

Shimla

Sanjeev K. & Company

Sanjeev Gupta

Annual Turnover (2016–2017): Rs.9 crore

Projected Growth (2017–2018): Rs.15 percent

On fast moving products

Smart televisions and refrigerators are gaining traction in our region.

On brands retailed

Haier, Godrej, and Samsung.

On impact of competition

Online retail is not a threat in our region. However, stores with several other brands give us stiff competition.

On challenges

Consumers are now looking for quick after-sales service which becomes an issue at times. Moreover, GST implementation has stopped consumers to make purchases. They are now looking for heavy discounts more than earlier.

On the festive season

This Diwali consumer offers are little less attractive and the result is going to be unsatisfactory.

On outlook for 2018

Reconsideration of GST rates may favor the dealer network. As soon as new rates are announced we will be able to get a clearer picture of the upcoming financial year.

Ambala

Chauhan Electronics

Pratap Chauhan

Annual Turnover (2016–2017): Rs.5 crore

Projected Growth (2017–2018): Rs.15 percent

On fast moving products

The fast moving products this year are LED televisions, washing machines, and air coolers.

On brands retailed

Haier, LG, and Samsung.

On impact of competition

Modern retail and e-commerce have emerged as the toughest competition for us in the market. We are unable to meet our sales targets as consumers are steadily shifting to online buying. Huge price disparity between online and offline retail is affecting our business. Earlier, we had an advantage over e-commerce for providing after-sales service. But now they have also started providing after-sales service to consumers.

On challenges

Consumers demand competitive pricing. They prefer visiting multiple stores before making a purchase decision.

On the festive season

So far there is no sales growth. This year manufacturers did not offer special festive discounts. Consumers are shifting to online retailers as Flipkart and Amazon have announced special discounts twice in this festive season.

On outlook for 2018

Now that the focus has shifted toward energy efficient innovation, we expect the manufacturers to bring more and more products in the market which is a progress for the Indian electronics industry as a whole. But cut-throat competition in the dealer network is resulting in winding up of many small retail outlets.

Beas

Beas Enterprises

Sanjiv Kumar

Annual Turnover (2016–2017): Rs.2 crore

Projected Growth (2017–2018): Rs.4 crore

Sales (Sep 15–Oct 30, 2016): Rs.15 Lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.15 Lakh

On fast moving products

LED TVs, refrigerators, and washing machines have been the fastest moving products in the current fiscal year.

On brands retailed

LG, Whirlpool, and Samsung.

On impact of competition

The number of neighboring dealers is increasing frequently and competition is getting tougher but we are able to achieve our sales targets.

On challenges

We face difficulty when consumers compare prices offered by us with that of online prices. We convince them that we are selling products on market operating prices. But online retailers are selling the same products in much lower price range with discounts.

On the festive season

This festive season is satisfactory in terms of revenue. We already covered maximum sales during the pre-GST period. Consumers already made their purchases which covered our festive season targets as well.

On outlook for 2018

GST confusion will be over and the market will be on growth trajectory. We are looking forward to a considerable growth in 2018.

Bhilai

Raj Enterprises

Ghanshyam Maheshwari

Annual Turnover (2016–2017): Rs.6.5 crore

Projected Growth (2017–2018): Rs.7 crore

Sales (Sep 15–Oct 30, 2016): Rs.75 lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.80 lakh

On fast moving products

Refrigerators, washing machines, and microwave ovens have been the fastest moving products this year.

On brands retailed

Daikin, Haier, LG, Panasonic, and Onida.

On impact of competition

As the number of neighboring dealers is increasing with 10 retail counters in our region, competition is really strong.

On challenges

Price hike is an issue for us as consumers in our region are highly price sensitive. They would compromise on the quality of a product, but they do not want to spend money on products that are not pocket-friendly. During this financial year our business was hit two times. One was during demonetization which brought a major cash crunch in the market; many consumers are still not comfortable with digital payments. Two was GST; as mentioned before that our consumer base being price sensitive, they are holding back from making any purchases.

On the festive season

Festive season is going low. We expected growth during this period, but consumer offers by companies are not able to woo customers.

On outlook for 2018

For FY 2018–2019, we anticipate that the situation does not come down to closing down the business. Market is extremely unfavorable for small dealers like us. Right now maintaining margin is not the concern, but surviving in the market is.

Bilaspur

Akash Stores

Vivek Agarwal

Annual Turnover (2016–2017): Rs.10 crore

Projected Growth (2017–2018): Rs.10.5 crore

On fast moving products

Direct cool refrigerators of 180–190 liter capacity are among the fast moving products and they are seeing maximum turnover.

On brands retailed

Haier, LG, Blue Star, Kenstar, O’General, Godrej, Whirlpool, IFB, Bosch, and Symphony.

On impact of competition

We are strong in our region, thus online retail is not a threat for our business. There is considerable price gap between online and offline retail, but we are still achieving our sales targets. We somehow manage to convince customers for purchasing from our outlet.

On challenges

There is stiff competition in the market. To stay ahead, competitive pricing and a strong after-sales support need to be provided as customers are a smart lot these days. It is easy for them to compare prices with online retailers and low cost demand. GST was an issue for two months, but the market is getting back on the track gradually.

On the festive season

Though many manufacturers are witnessing 15–20 percent growth in this festive season, but there is only de-growth for offline retailers. One of the major reasons for this is that the dealer network is expanding. We would not be able to match up with the 2016 festive season. We have announced lucky draw offers this year for consumers.

On outlook for 2018

We are counting on at least 15–20 percent growth in the forthcoming fiscal year. The industry will witness 20 percent growth for the next 10 years. With better monsoon and agriculture in the next year, there will be rise in penetration level. Saubhagya scheme will provide further impetus to the industry.

Bishrampur

General Agencies

Anil Agrawal

Annual Turnover (2016–2017): Rs.3 crore

Projected Growth (2017–2018): Rs.10 percent

Sales (Sep 15–Oct 30, 2016): Rs.15 Lakh

Projected Sales (Sep 15–Oct 30, 2017): Rs.15 Lakh

On fast moving products

LED TVs and refrigerators have been the highest revenue generators in 2017.

On brands retailed

Hitachi, LG, Intex, Videocon, V-Guard, Samsung, Panasonic, Godrej, Onida, Sony, Lloyd, Abaj, Bajaj, Havells, Aquaguard, Kent, Pureit, and Aquafresh.

On impact of competition

There is competition among dealers as the entire dealer network is trying to give best possible offers to consumers.

On challenges

Price disparity between brick-and-mortar stores and e-commerce is the biggest challenge that we are facing. Maintaining a reasonable margin does not allow us to provide heavy discounts to consumers. On the other hand, online retailers go on giving up to 50 percent discounts.

On the festive season

We are not at all satisfied with this festive season. Majority of consumers have already made purchases during pre GST sales. Now they would not make another purchase until next year. We have only consumer schemes provided by companies to offer to consumers.

On outlook for 2018

Better market situation and replacement purchases may bring growth to our business. We are counting on Saubhagya initiative as it will open new opportunities for us to expand the business to new regions.

Panipat

Gupta & Co.

Sandeep Gupta

Annual Turnover (2016–2017): Rs.13 crore

Projected Growth (2017–2018): Rs.15 crore

Sales (Sep 15–Oct 30, 2016): Rs.3.2 crore

Projected Sales (Sep 15–Oct 30, 2017): Rs.4 crore

On fast moving products

LED TVs have been on a growth trajectory this year.

On brands retailed

Videocon, LG, Samsung, Whirlpool, Voltas, Carrier Midea, Philips, and Kent.

On impact of competition

The impact of competition of modern retail in Tier-II and Tier-III cities is much less compared to Tier-I cities. But the competition is increasing day by day as almost all the dealers are offering schemes like free gifts, easy finance services, and discounts to woo customers.

On challenges

Demand from consumers is increasing which has emerged as a challenge as we need to satisfy them with extra discounts, extended warranty cards, and quality after-sales service. This is the only way that we can retain our consumers as it takes no time for them to switch to another store.

On the festive season

This time there is nothing festive about this period. All consumers are relying on online sales, and this condition is hurting our business.

On outlook for 2018

We can just hope for a better forth coming financial year. We are looking forward to at least 15–20 percent growth.

Ponda

Kanekar Electronics

Rama Kanekar

Annual Turnover (2016–2017): Rs.4 crore

Projected Growth (2017–2018): Rs.20 percent

On fast moving products

LED TVs along with refrigerators are among the fastest moving products in the current financial year.

On brands retailed

LG, Samsung, Panasonic, Lloyd, Onida, Whirlpool, and Sony.

On impact of competition

We are facing competition from online sales as they are offering better prices than the dealers. Big brands should not provide any services for products sold online.

On challenges

Consumers are highly demanding in terms of discounts and schemes. They are aware of technical specifications of the product and do not rely on dealers. Sales are on a downtrend of every dealer in the market because of GST. But we are positive for progress in six months. The tax rate should be brought down as it has decreased our profit margin. Process of filing returns is burdensome.

On the festive season

Diwali sales are not going as per our expectations. We have our own discount offers running for the season besides company offers, but we have not yet got good response from consumers. They are shifting to e-commerce for every purchase.

On outlook for 2018

 We are positive about the next fiscal year. There will be better sales. In fact, the government’s decision to revise GST rates is bringing opportunities in the industry. Saubhagya initiative by the Prime Minister is an excellent step to improve the economy. We are certain that it will further boost the economy.

Rohtak

City Palace

Surendra Garg

Annual Turnover (2016–2017): Rs.7.9 crore

Projected Growth (2017–2018): Rs.12 percent

On fast moving products

Washing machines, LED TVs, and air conditioners are among the fastest moving products from our counter.

On brands retailed

Videocon, Sansui, Kenstar, Hitachi, Samsung, Whirlpool, and Voltas.

On impact of competition

Attractive prices and lucrative schemes offered by e-commerce pose challenges for us. E-tailers create a more affordable marketplace for consumers. Also, mega retail stores, which have more buying power, affect our sales as they have a wider range of products to offer. Competition is expected to increase in the coming years because of more emerging retail outlets.

On challenges

There is stiff competition in the market. To stay ahead we have to offer competitive rates and strong after-sales support to our customers. Demonetization did not impact our sales. With implementation of GST, buying power of middle class consumers is declining.

On the festive season

The brands are offering various gifts, such as vacuum cleaners, mixer grinders, and smartphones, among others to spice up the festive season.

On outlook for 2018

Growth can be foreseen for the Indian consumer electronics and home appliances industry owing to revision of GST rates and Saubhagya scheme. However, for small retailers meeting annual targets remains a challenge.