Rishi Suri , Director – Consumer Electronics , Samsung India
Samsung products are sold across the country and across channels, built through 22 years of strong partnership. A strong distribution network along with healthy relationship with retail partners has enabled us to sustain our market leadership across categories.
On the consumer schemes offered by the company
Samsung India, announced Samsung Smart Utsav, aimed at offering consumers an opportunity to celebrate the ensuing festive season by availing exciting offers and incentives on the purchase of Samsung products. The offers are available across product categories in consumer electronics segment; TVs, refrigerators, microwave ovens, ACs, and washing machines, and is valid till October 22, 2017.
As part of the festive offerings, Samsung India is extending a host of assured gifts and warranty schemes on purchase of Samsung products. Further increasing the joy of celebrations, there are attractive finance offers such as flexi EMI scheme, long-term tenure schemes and zero down payment schemes available for consumers on select products. There is an additional bonanza for customers purchasing Samsung products as Samsung is offering 5 percent cashback on SBI debit card and on EMI transaction on SBI credit card.
Samsung’s Smart Utsav Offers for Indian Consumers
Televisions. Bring home the perfect viewing experience with Samsung’s range of QLED TV and get a free Galaxy S8+(128GB) worth `70,900, a stylish no-gap wall mount worth INR 10,000, and 10 years no screen burn-in warranty. In the premium segment of UHD TV and curved TV, customers will get a free soundbar worth up to `23,990. A free 2.1 channel multimedia speaker, free 2 year warranty, and up to 2 months free DTH subscription from Airtel Digital TV, DishTV, or Sun Direct with the smart TV range are amongst the many other offerings that Samsung India has brought forth this festive season. Customers can avail offers ranging from free Samsung level U Bluetooth headphone worth `2999, free 2 year warranty, and exciting offers on new DTH connection with savings up to `1300, under the Make for India, Joy connect TV segment.
Refrigerators and microwave ovens. The Samsung side-by-side refrigerator range comes with the promise of the stylish Galaxy J5 Prime and Galaxy J2 Pro, worth `13,490 and `9090, respectively, as assured free gifts. Select Samsung microwaves come with an assured gift of a Borosil tea set, whereas convection ovens come with an assured cooking kit. An additional 4 years magnetron warranty available on Samsung convection ovens enhances the festive zeal further.
Washing machines and air conditioners. On purchase of Samsung AddWash and FlexWash washing machines consumers will get free Samsung Galaxy J5 Prime worth `13,490 and an assured cash back scheme is applicable on select washing machines. Samsung also extends an opportunity to win free air conditioner or extended warranty or cash back up to `5000 or a free AC installation or even two free services on all its AC purchases.
On impact of promotional schemes
Our digital appliance business will continue to exhibit strong growth. A healthy double digit growth is expected from our televisions, refrigerators, air conditioners, washing machines, and microwaves categories across India. We are expecting 30 percent and above growth in the CE category during the festive season.
On advertising strategy during the festive season
In order to ensure customers take maximum benefit out of our festive offerings, Samsung will be investing in marketing across different mediums including television, print, digital, radio, and in store communication.
Samsung Service Initiative
Samsung strengthened its commitment to provide quality customer service in both urban and rural India by augmenting its service network with 535 service vans. With this, Samsung India’s service network has grown to over 3000 from 2000 service points earlier, extending its reach to customers in over 6000 talukas across the country. Samsung now has one of the largest service networks in the mobile and consumer durables categories in India. The service vans are equipped with multiskilled engineers, key components, power generator set, and key jigs/fixtures for providing quick response and on-the-spot resolution. Since its launch, Samsung service vans have clocked over 1 million km across the length and breadth of the country.