Sachin Rao , General Manager , QFX Technologies Pvt. Ltd.
We at QFX Technologies design and develop engaging and captivating technology to open up new realms of entertainment for our customers. We produce affordable and durable technology for everyone. Games and photos, music and movies, Internet, and apps can be discovered with our exhaustive range of products.
Our strategy is to provide cost-effective products to customers. The target is to create a base of value for money oriented customers who would be loyal to brand QFX. In order to achieve this at this stage, the focus has to be more on channel sales rather than online business.
We have already connected with best distributors from across West, North, and South Indian markets. Expansion to East is due in January 2018. We have a world class service and after-sales network across the nation with 24×7 connectivity to our teams. Our android app QFX Care is at customers’ disposal round the clock where they can log a complaint in 5 seconds.
Advertising and Communication Strategy
We plan to pursue various marketing campaigns and bring in a popular brand ambassador to edge ahead of competition. The idea is to popularize the brand among the public.
Our plan is to roll out the sleekest and sharpest in home entertainment, so consumers can enjoy the perks of pocket friendly yet supreme quality range of electronics. We have done special research on sound quality and the speakers thus produced complement our QFX LED televisions greatly. Customers must experience the next generation of entertainment, where traditional broadcast channels and Internet content are perfectly integrated into a simple user interface.
In a short span of time, we have been able to have strong business association with the best of the dealers across many states whereas an average company takes years.
At QFX our vision is to create a better everyday life for people. We back it up by innovating and designing a wide range of well-engineered consumer electronics, at affordable prices. We aim to serve our customers by offering economical and eco-friendly products manufactured with precision and quality.
Quality entertainment for everyone to enjoy!