Anurag Sharma , Director , Akai India

AKAI’s vision is to bring in the hallmark of Japanese technology, offering rich user-friendly features, bringing to life all imagery in its most pristine and vivid form. Having launched operations in the 11 states of India, Akai is now planning to strengthen its position in the northern part of the country before going for a pan-India expansion. Till now the company has invested around `150 crore on setting up service centers, distribution channel, manpower, and logistics.

Akai is engaged in offering quality home entertainment products, specializing in the audio and video arena. The company is looking forward to offer technologically advanced products to give consumers a better choice in terms of features.

Akai India has expanded its consumer electronics product portfolio with the launch of 126 cm (50-inch) 4K ultra HD smart LED TV in India around Dussehra this year. Priced at `59,990, the 50-inch smart TV brings along trusted Japanese technology operating on latest version of Android with an in-built Akai App Store. It has 1.5 GB of RAM and 8 GB ROM which is the best amongst other similar products.

The company has also launched the new range of semi-automatic and fully-automatic washing machines in October focusing on the positive consumer sentiment irrespective of the GST impact. Semi automatic washing machines are from 6.5 kg to 8.5 kg and the fully automatic washing machine has a capacity of 7.5 kg. The washing machines are priced between `10,990 to `19,990 and all of them are available in the states where the company has already started its operations.

The company recently announced the opening of its 100th servicing center in India. To further amplify its presence in the country, the Japanese tech giant is going to increase its focus for the next two years on marketing, distribution, and after-sales service network. With a mission to enhance the overall customer experience, the company also plans to triple the number of servicing centers in the country to 300 by the end of 2017.

The company has also ramped up its retail base, with over 1000 dealers’ network across Delhi NCR, Punjab, Chandigarh, Haryana, Rajasthan, Uttar Pradesh, Himachal Pradesh, Jammu and Kashmir, Uttarakhand, Madhya Pradesh, and Gujarat along with Mumbai and Pune and foresees to expand to south and east India by the end of FY18. In addition to this the company will deploy around 1000 people at different retail stores across the country.

Akai foresees to reach a critical mass and achieve a threshold level by the end of 2018. At present Akai India has more than 200 distributors and the products are available across 1000 outlets. The company is betting heavily on traditional retail channels for the growth in the country and will start selling through large format stores at a later stage. Akai is targeting both large retail chains and smaller retailers.