Gulshan Kumar Ji Ka Sapna Har Ghar Se Rishta Ho Apna , T-Series
The Indian consumer electronics industry has, in the past few years, taken a big stride forward. Besides parameters of quality and efficient after-sales service, prices are providing to be the main differentiator when it comes to purchase decisions. This mantra – technology at affordable prices is always visible in constant up-growth of T-series. The company believes that right mix of innovation, quality, latest technology, and all this at affordable prices, will definitely reach out to customers in the right way.
T-series mission and motto has been service to the end-user consumer by giving best quality products with latest features backed with efficient and effective after-sales service at most competitive and affordable prices. Our networks of distributors/dealers are tied-up with us for years and have reciprocated confidence and faith in one another. The main focus would be on Tier-II and Tier-III towns through our distributors/dealers network.
Considering the clutter in electronics and print media during the festive season, this season also we focused on following ad campaigns like dealer’s conference for sales promotions. T-series focuses on proper mix of ATL and BTL activities with emphasis on digital marketing. Word of mouth publicity by virtue of quality with affordable price is another big source of publicity. We have also focused on promotions toward electronics ad campaign in three national channels, on airing our 15-second LED ad (News-24, Network 18 India, and NDTV India) during the festive period from September 2017 to October 2017.
All in-house resources were used in the making of the ad including the creative team, editing team amongst others. The advertisement campaigns for the LED TV range was created for the users to discover a perfect balance of picture and sound that cannot be unnoticed. The tag line Gulshan Kumar Ji Ka Sapna Har Ghar Se Rishta Ho Apna with a shot zoom to Shree Gulshan Kumar Ji’s mesmerized face and then the shot cut to an FHD picture quality of the TV. The medium used for this ad was mainly television. Since the product is still in demand the marketing team ran the ad during the New Year too. The total budget of ATL and BTL mix activities was rolled out with an initial budget of `40 lakh.
At T-series, we continuously endeavor to craft products that can bring the change, redefine the quality, take it to the newest level, and enhance our customers comfort. Each of our products is born after thorough consumer research and rigorous product test. And above would be added in the near future during this year. Our faith and confidence infused centuries back in BTL still continues. Our company’s vision is to pursue excellence in quality with future in mind, and we will continue to widen our products range at affordable prices and will definitely reach out to customers in the right way.
T-series is fully geared up to spring a surprise in the market in coming years by introducing new and revamping existing models of smart LED TVs in big sizes up to 140 cm and above and also expanding the range of semi-automatic washing machines with attractive looks and latest technology, besides multimedia speaker systems, coolers, and small home appliances. We are also planning to bring more new consumer products in our range of products. Our special thrust is on seasonal products like air coolers with innovative ideas.