Naye Rishtey, Nayi Soch! , Truvison Industries Pvt. Ltd.
As the festivities charge the emotional vibrancy amongst the Indian audience, the newest campaign Naye Rishtey of Truvison aims to connect the brand to the new, changing, and progressively thinking India on a heart-to-heart level. The TVC aims to bring an emotional connect with the new age thinking. The TVC goes on to portray the strong bond between a son-in-law and his in-laws, depicting how times are changing. Through the ad film, Truvison aims to turn the tables and blend in the new age thinking with the groom gifting the bride’s family giving birth to Naye Rishtey. It underlines an old relationship which brings Nayi Soch.
Some insights on the TVC – the creative music as a key role is the first impression that binds to the whole scenario. Going hand-in-hand with the various emotions, the music brought life with a melodious score in the well-scripted play. Another of the very key processes was the voice-over and audio mixing in the post-production. To present a lively and understanding advertisement, the levels were created perfectly throughout the ad film. Despite the challenges faced during the shoot such as the unfortunate six-hour long power outage and being far from the city, the outcome did give us desired results. It helped us connect to the right audience mapping Tier-II and Tier-III cities as well.
While a family bonding arc anchored the ad film, Truvison also captures the essence of new relations. As a brand Truvison aims to connect to the consumers, at all levels. Our products at Truvison support the functional aspect while the brand intends to build an emotional connect with the consumers that too at every age group. This new TVC captures the minds of young India and their thoughts. Our TVC aims to strengthen the emotional connect with the audience. October 10–October 22, 2017 – Diwali season.
Viewing the response received and success achieved with this campaign and advertisement, every penny invested was worth far beyond expectations. Bearing in mind the space-age technology at present, and the options that keep getting better not just in terms of quality and features but prices; Truvison envisions providing Sacchi Wali Khushi along with high-quality home electronics to its customers in every corner of the country. The company has already engaged in cinema ads and print ads with key magazines to maximize its reach.
The total budget spend break up is very challenging, but about `20 lakh were spent both online/offline including ATL and BTL activities. The motto was to establish a wide spread reach among the audience.
Bearing in mind the space-age technology at present, and the options that keep getting better not just in terms of quality and features but prices; we envision providing Sacchi Wali Khushi along with high-quality home electronics to customers in every corner of the country. To bring an international feel for Indian consumers at cost-effective and potent prices is what we are persisting at.