Neeraj Bahl , Associate Director – Business Group Head , Consumer Electronic, Panasonic India
From luxury to necessity, today television has become a part of everyday life, just like the mobile phone. After decades of watching TV on a curved screen using cathode ray tube technology, consumers are finding these television sets being phased out by flat screen models and models equipped with new technologies.
From the cathode ray TV which used to just transmit moving images and sound, it has evolved to a major source of entertainment, advertisement, news, and education. With the advent of the Internet, TV has become smart.
Many technological advancements have made today’s TV very different in terms of form factor, as well as tech design – like the plasma TVs, LCD TVs, LED TVs, smart TV, and videos on demand. It is not just the technology that is getting better. This is a golden time for TV, with Netflix producing must-watch shows. The Indian television industry is undergoing a seismic shift. The pace of technological change is accelerating.
Television has moved way beyond its years of electro-mechanical rotating mirror-drum scanners and cathode ray tubes (CRT). With multiple transformations since then, resolution has been the main playground for improvement over the years and we have now moved from HD to 4K and 8K.
The ultra-high-definition TVs have become mainstream. These TVs have the potential to boost the difference between the darkest and brightest images a TV can produce, hence higher quality pictures. The 8K Ultra HD is exactly 16 times the resolution of full HD. However, this technology is still at the experimentation stage. The advantage of such high resolution lies in the amount of detail one will be able to see. From the petals of a flower in a nature program to beads of sweat on a footballer’s face, pictures will be incredibly realistic and close to real life.
Virtual reality equipped TV sets and holographic TV may enter the living rooms by the end of the next decade. Android TVs are another innovation that is gaining popularity, and we begin to see mobile viewing and traditional television viewing overlap. Panasonic has also showcased their invisible TV in various tech shows last year.
Innovative technologies are transforming the television industry. The clear-cut trends and technologies that would emerge and rule the roost include, high dynamic range (HDR), Dolby vision, and LCDs to OLEDs. The 4K or ultra-high-definition TVs have become mainstream. These TVs have the potential to boost the difference between the darkest and brightest images a TV can produce, hence higher quality pictures.
Factors like expanding Internet connectivity and broadband infrastructure, smartphones, live streaming apps, social networking, and cutting-edge technology have transformed the television experience from linear to an era of anytime, anywhere and any device availability of content.
2018 is expected to be the year, when OLED, UHD, and smart TVs drive the market. The lack of high-resolution content will be less of a challenge with 4K and 8K transmission expansion and Netflix gaining ground in India.
Ultimately, we see the future of television as a carefully crafted visual experience that combines great content with equally compelling social and gamification techniques and technologies tailored to a viewer’s preferences.