The consumer appliances retailers’ business success and resilience increasingly depends on their ability to adopt new strategies.
The shift to smart home translates into big opportunities for retailers. As the category continues to grow they would be well advised to explore and plan on how to consultatively sell products that interconnect.
The penetration rate of refrigerators in India is still very low when compared to other emerging markets or developed countries.
The washing machines market, having exhibited steady growth over the last few years, nevertheless, remains a highly under-penetrated product when compared with the global average.