Shiddas, Mangalore

Santosh Kamath

Brands Retailed: Videocon, Samsung, and Panasonic

Annual Turnover: Rs.18 crore

Refrigerators experienced substantial growth in 2016-17. Major contribution came from the replacement market as many consumers are upgrading their existing models to premium ones. Frost-free is the most popular segment. Market of energy-efficient models is on the rise owing to surge in the number of consumers getting aware about energy consumption in basic models. Manufacturers are leaving no stone unturned to innovate and provide value-for-money technologically advanced models, such as bottom-mounted and French-door with value-added features. We are expecting an even better 2017-18.

Navrang Electronics, Saharanpur

Suresh Kalra

Brands Retailed: Videocon and LG

Annual Turnover: Rs.5 crore

Refrigerator Sales (2016-17): 800 units

We achieved satisfactory growth in the last financial year. It could have been better had demonetization not impacted sales in the fourth quarter. Since the market is still in recovery mode, it will take a little longer to regain growth. We are optimistic for the second half of the current year. Frost-free segment contributed the most owing to upgradation by consumers from direct-cool. Premium models are still lagging behind in our region because of their higher price. Energy-efficient models may gain popularity if consumers are made aware of their advantages, and affordability is increased. Direct-cool category still holds considerable share in our sales. E-retail and modern retail do not pose any challenge for us. We are expecting 15 percent growth in 2017-18.

Shikha Electronics, Jaipur

Mukesh Agarwal

Brands Retailed: LG, Samsung, and Godrej

Annual Turnover: Rs.22 crore

Refrigerator Sales (2016-17): 1100 units

Early and extended summers proved profitable for refrigerator sales in the last fiscal year, having received impetus from an increasing working population, especially in urban households. Rural market, with government’s rapid electrification plans, holds great potential for increasing penetration of refrigerators. The replacement market is seeing a surge as many consumers seek to upgrade to high-end models. Demand for inverter refrigerators is also gradually emerging. Thus there is expected to be considerable market share of this segment in coming years. In refrigerator category, there is no impact of e-commerce. However, modern retail is affecting our profit margins.

Rishabh Electronics, Hyderabad

Deepak Jain

Brands Retailed: LG, Hitachi, Lloyd, Mitsubishi, and IFB

Annual Turnover: Rs.20 crore

Early onset of summer, rising disposable income, and changing lifestyle are leading to a lucrative refrigerator market. We experienced 20 percent growth in 2016-17 despite demonetization, owing to easy finance options which are further generating an increased number of enquiries on the counter for inverter models. Side-by-side and frost-free held the share of 30 and 70 percent in the sales, respectively. By the end of 2017-18, there should be a growth of 30–35 percent.

Srinivasa Electronics, Ongole

Partha Saridhi

Brands Retailed: Videocon, Kelvinator, LG, Samsung, Whirlpool, and Bosch

We witnessed growth of 15 percent in 2016-17 and expect at least 20 percent in 2017-18. Contribution of high-end refrigerators has been very low in the region, whereas direct-cool and frost-free held the share of 40 percent and approximately 55 percent, respectively. Rising concern for electricity consumption will result into greater demand for energy-efficient refrigerators. Overall, under-penetrated refrigerator market will play a major role in elevating demand in coming years.

Rajat Electronics, Noida

Rajat Midha

Brands Retailed: Haier, Hitachi, LG, Samsung, and Panasonic

Refrigerator sales in FY16 were unsatisfactory, primarily in the aftermath of demonetization. It markedly impacted our business. Frost-free, direct-cool, and side-by-side segments contributed 40, 50, and 10 percent respectively to total sales. High pricing of premium models has also emerged as a challenge, which affects revenue-based growth. Moreover, we are losing our consumer-base to modern retail, which provides ample options under one roof to consumers. We are trying to regain our foothold in the market by offering better discounts and a wider range than other retailers. We are hoping for at least 15 percent growth in the next financial year.

Sri Mallik Arjuna Electronics, Siddipet

Ravinder Konda

Brands Retailed: LG, Hitachi, Whirlpool, and Voltas

Annual Turnover: Rs.1.5 crore

Projected Growth (2017-18): 15 percent

The market for CE, HA, and AC is expected to be on a growth trajectory. Key drivers are rising disposable income and various initiatives taken by the government. We expect at least 15 percent growth in 2017-18 fiscal year. Almost 85 percent consumers in our region are willing to pay more for technologically advanced products. With the onslaught of an early summer, we are expecting tremendous demand for air conditioners this year.  An early summer E-commerce and modern retailers will continue to have a stronghold in the business. Our startegy through various discount offers and easy finance options will be to dilute their presence in our region. 

Maharana Sales, Ahmedabad

Anil Shah

Brands Retailed: LG

Annual Turnover: Rs.1.15 crore

Projected Turnover (2017-18): Rs.1.5 crore

Our sales in terms of revenue in 2016-17 for CE, HA, and AC was the same as in 2015-16; thus the market was not profitable for us. However, the ongoing fiscal year is indicating better trends. Demonetization had affected the business, but eventually the demand increased significantly in our region. Televisions with screen size 32-inch and above, 1.5-ton inverter ACs, 190-liter direct cool, and 260–285-liter double-door refrigerators are witnessing higher demand. Average buying capacity of consumers has increased to a unit price of Rs.25,000 from Rs.10,000. Competition from modern retail is affecting the business, but we are managing to meet our targets every year. Online retail is not a threat for us as our customer-base prefers touch-and-feel demonstration for all products.

Bhuvan Marketing, Ambala City

Bimal Kumar

Brands Retailed: Videocon, Intex, Voltas, and IFB

With rising temperatures, ACs and refrigerators are expected to do well this season. High-end products are gaining popularity. Enquiries for premium products are increasing, especially for inverter ACs. We hope to do better in terms of volume and are looking forward to a 30–40 percent growth. We are facing fierce competition from online retail. Stable pricing across the country, which shall perhaps come with GST,  is much needed in the industry. Huge investments and various schemes by the government should  propel growth.

Wheels and Wares, Shillong

Subodh Saraogi

Brands Retailed: LG and Samsung

Annual Turnover: Rs.6 crore

Projected Growth (2017-18): 15 percent

2016 has been a great year for the TV industry. It has witnessed  significant growth owing to the improved purchasing power of consumers. Awareness has increased as consumers are now well informed and research intensively before purchasing. High-end products like 4K and OLED TVs will take time to influence a larger ratio of sales. But they do have a bright future. Smart TVs have contributed the most to our overall sales. We expect better growth prospects this financial year. In our region, we face no competition from e-commerce.

Bajaj Electronics, Hyderabad

Ravinder Singh

Brands Retailed: LG, Samsung, Sony, Videocon, Hitachi, V-Guard, O’General, IFB, Whirlpool, Godrej, and Bosch

The AC industry in southern India is thriving. There has been a general rise in temperature levels and summers are now longer than a few years back. Inverter ACs are experiencing robust growth from our retail counter. LED TVs of 40-inch and above have contributed considerably to overall sales. Surprisingly, 4K TVs are gaining popularity among consumers, while OLED TVs are still struggling in the market. Consumers are shifting  to  high-end products in the region. Competition from other retail stores and e-retail is tough; however, it is not affecting our profit margins. We are hoping for at least 20 percent growth this year. 

Ibrahim Brothers, Indore

Kasim Ali

Brands Retailed: Videocon, LG, and Panasonic

Annual Turnover: Rs.13.5 crore

Projected Growth (2017-18): 15 percent

The HA market has seen a growth of 20 percent last year and replacement is one of the key drivers. Penetration of refrigerators and washing machines in Tier-II and Tier-III markets has gradually increased. The fully automatic washing machine is making a place for itself in our region. Growth may slow down for LED TVs as there is a drastic shift from television to mobile phones for entertainment. Weather conditions are likely to propel demand for ACs. We hope to do better in terms of volumes and are looking forward to 15–20 percent growth this year. HA and CE are facing fierce competition from online retail; however, the overall industry is expected to record a growth of 25–30 percent.